Think of Barmajiya ko Peda or Indra Chowk ko Lassi—beloved experiences now crowded by sound-alike competitors because the originals didn't protect their identity soon enough. In an era of infinite choice, memorability is no longer a bonus; it is survival.
The Branding Playbook equips you with systems thinking, creative confidence, and the discipline to steward brands over time. We go beyond campaign bursts to build long-term equity that wins preference, pricing power, and advocacy.
Grounded in the American Marketing Association's timeless definition of a brand, you will learn how to infuse identity with meaning, create memorable experiences, and safeguard your reputation while you scale.
Pokhara Edition: The Pokhara Edition of The Branding Playbook offers an enhanced learning experience with deeper discussions and local-to-global case studies. With a special focus on service brands, tourism-led businesses, startups, and local entrepreneurship, this edition is highly relevant to Pokhara’s dynamic business ecosystem. Participants from Pokhara and across the country are welcome to join the training and experience meaningful learning in the vibrant setting of Pokhara.
Who should join: This program is designed for start-up founders, brand & marketing managers, creative leaders, digital growth practitioners, faculty teaching marketing, consultants, and anyone who influences how customers experience their organization. We welcome cross-functional teams—attending with product, sales, or customer success peers unlocks richer implementation back at work.
